I’m an independent, hands-on digital marketer with over 20 years of experience building, managing and improving websites, campaigns and reporting across B2B and B2C environments.
Web Design & Development
WordPress, custom-builds, UX-led improvements
Social Media Management
Strategy, content, community and reporting
Email
Marketing
Campaigns, automation, segmentation and funnels
Analytics &
Insights
GA4, reporting, optimisation and recommendations
Website Design & Development
- Website design, development and ongoing management
- WordPress (custom themes, builders, plugins, troubleshooting)
- UX-led improvements for SEO, accessibility and conversion
- Performance, security and content updates
- CMS and non-CMS builds
The SEO work that has been carried out has also meant we have been able to grow on Google.
Company director, Sports and leisure
Website optimisation for SEO and usability
In-house role managing multiple brand websites
The Problem
Legacy layouts limited SEO performance, restricted adding new content and reduced user clarity.
What I Did
Reworked page structures and templates.
Improved navigation and content hierarchy.
Implemented ongoing update and maintenance processes.
Outcome
More usable websites, improved SEO foundations and reduced friction for content updates.
Skills
WordPress · UX · Technical SEO · Content Management
Social Media Management
- Channel setup, optimisation and management
- Content planning and scheduling
- Community management and engagement
- Performance reporting and insight
- Supporting wider campaigns and lead generation
Listening to Matt, I learn something new every time… Clearly passionate and knowledgeable on social media. Helped us to reach new audiences internationally.
Production director, Publishing and media
Supporting brand channels with purposeful content
Organisation with active but underutilised social channels
The Problem
Posting lacked alignment with campaigns and business goals.
What I Did
Supported content planning aligned to wider marketing activity.
Assisted with channel management and performance reporting.
Ensured messaging and image consistency across platforms.
Outcome
Clearer purpose for social activity and improved internal visibility of performance.
Skills
Social strategy · Content planning · Reporting
Email Marketing & CRM
- Campaign creation and execution
- Segmentation and list management
- Automation and customer journeys
- Landing pages and funnel integration
- CRM setup, integration and reporting
Matt took the time to understand what we needed and where our emails were failing, before increasing our open rates by 21%.
Business owner, Professional business services
Email campaigns and automation setup
Educator launching a series of free CPD courses
The Problem
One-size-fits-all emails with limited insights, not converting according to desired goals and not integrating with membership software.
What I Did
Setup segmented lists and campaign structures.
Built landing pages and basic automation flows, incorporating dynamic content and access.
Integrated email activity with CRM data and membership platform.
Outcome
More relevant communications and improved engagement across campaigns, converted recipients to members and on to become learners.
Skills
Email marketing · Automation · CRM integration
Analytics, Reporting & Insight
- GA4 setup, configuration and reporting
- Performance dashboards for stakeholders
- Campaign and channel analysis
- Identifying opportunities and issues
- Turning data into clear, actionable recommendations
On-brand, beautiful reports that made understanding the data simple… contributing to easy decision making.
Sales director, Facilities management
GA4 reporting for stakeholder insight
Multi-stakeholder environment with limited analytics clarity
The Problem
Data existed but wasn’t actionable or trusted.
What I Did
Implemented and configured GA4.
Built clear, repeatable reports for stakeholders.
Analysed performance and identified improvement opportunities.
Outcome
Better decision-making and clearer understanding of digital performance.
Skills
GA4 · Data analysis · Stakeholder communication
I have experience across SMEs, agencies and in-house roles, managing websites and digital channels across multiple brands and stakeholders.
I’ve worked within the following sectors:
- B2B and B2C
- Third sector
- Sports and leisure
- Recruitment and professional services
- Media and publishing
- Medical and pharma
- Arts, culture and creative industries
I love Matt.
B2B speaker, Sales and marketing coach
Please don’t work with him, because I want him to keep up his excellent, responsive level of work for me.
I’m familiar with a wide variety of tools, including1:
- CMS: WordPress, Squarespace, Wix
- Email/CRM: Mailerlite, Mailchimp, Drip, ActiveCampaign, Hubspot, Capsule
- Analytics: GA4, Matomo, Fathom, GSC, Looker Studio
- SEO & Research: SEMRush, Ahrefs, Moz, Screaming Frog, BeamUsUp
- General: HTML, CSS, PHP
1This list is not exhaustive